Phoenix, AZ Colon Cancer Survivor to appear in national campaign for those under 50 being diagnosed with Colorectal Cancer in National Magazine, “On the Rise”

March 4, 2019 -- Behind a message of “On the Rise,” a national magazine highlighting young adults under the age of 50 being diagnosed at an alarming rate with colorectal cancer. Phoenix resident, Britt Ochoa will be one of nine people featured in this national magazine publication. Britt was diagnosed with Colon Cancer at the mere age of 27, well beyond the recommended screening age for colonoscopies. Following a misdiagnosis and a diagnosis at a late stage of this disease, Britt uses her infectious personality, online presence, and love of fashion to keep pushing forward. After a weeklong photo shoot in the heart of Tennessee, Britt has used her voice even more to bring awareness, and to declare signs and symptoms to look for to detect colon cancer at an early age. Britt has become a state and national advocate for colon cancer prevention and awareness, and highlights his personal story for The Colon Club. In addition, Ochoa and the other models featured in this year’s publication of “On the Rise” will join forces with Fight CRC in Washington D.C. in March 2019, to lobby for additional cancer research funds and policy change for colon cancer prevention.

Colorectal cancer is the second-leading cancer killer in the U.S. of men and women combined. Britt uses her positivity, and regularly documents her battle with this disease on social media sites. Britt says that her ability to stay positive, and connect with others also fighting this deadly disease has helped her cope. Britt just recently finished her 118th round of chemotherapy since her original diagnosis.

“If my story of being diagnosed at 27 with Stage IV Colorectal Cancer reaches just one person with the potential of it being their survival guide, then everything I’ve gone through is worth it one hundred times over,” shares Ochoa.

Ochoa’s story is one of nine stories published in the 2019 publication of “On the Rise.” This magazine published by The Colon Club, allows for young people, under the age of 50, to share their colon cancer story. The national non-for-profit organization features survivors and caregivers to share their experiences of being diagnosed with the second most deadly cancer out there.

Trish Lannon, the President of The Colon Club shared: “Britt’s positivity is radiant. It is not possible to be a better person when Britt is in your life. Her creativity, style, and golden personality are exactly what all of us need, especially on the days that are dark and uncertain with an early onset of colorectal cancer. Britt has already changed the world with her heart, she is continuing to change even more her story, optimism, and radiance of love for everyone she comes into contact with. She’s the “it” girl to look to for inspiration and strength to continue to live your best life, even with a colon cancer diagnosis.”

To learn more about The Colon Club, please visit their website:


About Colorectal Cancer

Colon and rectal cancers (colorectal cancer) make up the second-leading cause of cancer deaths among men and women combined. Each year there’s over 130,000 cases and 50,000 deaths. The disease is preventable with screening, and 90 percent curable in most cases. One in 20 people will be diagnosed with the disease. Although incidence rates over the past decade have decreased among those age-eligible for screenings, early-onset colorectal cancer (occurrences in those under age 50) are on the rise. Discussions with a doctor about screening and knowledge of signs and symptoms are critical steps for prevention.